Scott Swanson, Ph.D.
- Department Chair
- Professor
- Marketing and Supply Chain Management
- Schneider Social Science Hall 401, Eau Claire | Directions
- CV / Resume
- Google Scholar Page
Teaching Interests
- Services marketing
- Marketing research
- Consumer behavior
- Marketing principles
Research and Creative Activities
- Service recovery issues
- Sports and sponsorship marketing
- Impact of attributions and personality traits on service perceptions
- Pedagogy
Education
- Ph.D., University of Kentucky, Lexington
- M.B.A., University of Wisconsin-Oshkosh
- B.S., University of Wisconsin-River Falls